User engagement, often known as product engagement, refers to all of your users’ interactions with your application. It could be as easy as logging in or pressing a button, or it could be tied to the accomplishment of a specific activity or set of activities within your product. Users who are engaged execute more valuable actions and have a closer relationship with your brand as a whole than other users.
Here are some tips you can use to encourage consumers to become more engaged:
1. Make an onboarding process simple and easy
A great user experience starts at an entry point. An intuitive, simple, seamless installation, registration, and onboarding process results in positive first impression which is critically important. An overcomplicated onboarding process discourages customers from using your app.
2. Utilize push-notifications
Well-known Facebook Messenger and Slack use push notifications to send users relevant and timely information about novelties, events or new content. Wisely implemented push notifications are a driving force of user engagement. They can become a great tool that helps to re-engage inactive users and encourage users to finish incomplete processes.
3. Invest into well-thought attractive UI/UX design
Studies state that 94% of the first impressions are based on mobile application design. So, creating an attractive and well-thought interface is one of the top priorities. UI design distinguishes your mobile app among competitors and captures customers’ attention. The next step is to ensure simple intuitive navigations, while keeping consistent design throughout an entire app. Keeping all design elements uniform across the app helps to improve the visual appearance and assist with the comprehension of content.
4. Make your app speed and responsive
Slow applications have no chance to survive in a competitive environment. Nowadays users expect apps to be lightning fast, so a great app should respond instantly to users’ input. Don’t skip performance and load testing while developing an application to identify potential bottleneck in your app.
5. Implement intuitive navigation and search feature
Intuitive and simple navigation is a must for a great application. Users expect apps to be natural and obvious to them. Keep in mind, that a high volume of content requires search feature. Your users unlikely will waste their time for searching for content they need across the entire app.
Klik Soft will assist you in developing absolutely outstanding apps that your clients will adore. Our team has developed a variety of digital applications, ranging from simple apps to enterprise-level solutions. Check our services out and give us a call!