Everything starts with an idea.
Coming up with an idea is an exciting part of the creative process. But what do you do next to turn a great thought into a profitable business or an effective solution that helps change the world?
In a nutshell, the process of app development consists of several stages:
1. Come up with a problem solution.
To attract potential customers’ attention, you should develop an idea to solve their problems or simplify their day-to-day lives. It is advisable to identify areas in which other apps are not performing at their optimal and then focus on creating that missing link.
2. Market Research.
Before you go further with your idea, look around at competitors and research customers’ expectations. It can be a very informative and eye-opening experience. Look for core competitors’ strengths and parts they have missed out. Think creatively about what can be improved to make your future app more user-friendly, efficient, and attractive. This will help you to come up with some unique features that make your app special and address your customers’ needs.
3. Find the tech partner and develop an MVP.
App development is a complex issue that requires extensive tech expertise and deep industry insights. Having an experienced team by your side puts you in a better position to avoid costly mistakes. Developing a Minimum Viable Product (MVP) helps figure out which features are required for your app to be good and cut out all unnecessary components. MVP allows you to spend less money and time on development and deliver your app fast to the market.
4. Elaborate a tailored marketing strategy.
Marketing a mobile app involves defining a target audience, learning how to reach them, communicate with them, and analyze their in-app behavior to improve. Ultimately, the goal of a mobile app marketing strategy should be to acquire users that will become loyal advocates for the product.
5. Launch an app and collect initial feedback for further improvement.
User feedback helps you to get an overview of your product from a fresh perspective allowing you to adjust your product and improve it. Whether you follow agile development or not, quick and frequent feedback is a critical factor that can make your app more successful.
To sum up, having a great idea doesn’t guarantee business success, but having an experienced tech partner on your side doubles your chances. KlikSoft covers the entire app development lifecycle – from idea and market research to app launch and further support. Our goal is to become an ally that understands your business needs and helps you to succeed.
Check our services out, and let’s turn your idea into a million-dollar project together!