People are becoming more health-conscious, and they are increasingly turning to technology to help them achieve their fitness goals. The statistics are clear.
According to Grand View Research, “The global fitness app market size was valued at USD 1.3 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.6% from 2023 to 2030.”
The Business of Apps February 2023 report shows:
- In 2021 alone, over 400 million fitness apps were downloaded worldwide, making health and fitness apps the second-most popular app category on the mobile app market.
- Smart devices and wearables are expected to become more integrated with fitness apps, allowing users to track their progress quickly and easily. In fact, 81% of consumers plan on using fitness apps on their smartphones and wearables in 2023.
- People began to use home workouts and virtual fitness classes during the COVID-19 pandemic. This recent report also shows that “A whopping 94% of Gen Z users want to improve their health through apps, followed by millennials at 90% and Gen X at 82%. Boomers are less inclined to do so at 65%.”
If you are a fitness-obsessed, tech-savvy entrepreneur, think about monetizing your hobby while assisting others in reaching their fitness goals. In our blog post, we explored some key aspects of developing fitness apps.
Four Essential Steps for Planning and Executing Your Fitness App Development
When creating a fitness app, planning is a critical first step. For your convenience, we’ve put together four steps to guide your planning and execution of your fitness app development.
Step 1. Determine the Purpose and Monetization Model for Your App
Start with your app’s purpose. What sport or activity is the focus? It’s unlikely that you’ll be able to create an app that covers weight loss, cardio, and yoga all at once. Various market research will be extremely helpful at this point, as the purposes of your app should address your prospects’ needs and expectations.
After defining your purpose, choose the most effective monetization model. Consider a free download with in-app purchases or subscriptions or a freemium model with free basic features and an upgrade option to unlock advanced features.
Step 2. Identify the Essential Features of Your App
The second step is to identify your app’s essential features, which could include workout tracking, goal setting, progress tracking, social sharing, or personalized coaching. Make a list of the features you want to include and rank them in order of importance. When deciding which features to include and prioritize, user experience (UX) is critical. Conduct research on design portfolios and mock-ups for best practices, avoiding common mistakes and finding inspiration.
Step 3. Creating Your Development Team
Once you have a clear understanding of the purpose and features of your app, move on to selecting your development team, which will most likely include a project manager, designers, developers, and quality assurance engineers. Consider whether you want to appoint an internal team or hire an external vendor with prior experience in developing fitness apps. Examine the portfolios of the teams and choose the one that best meets your needs. To ensure that everyone is on the same page, it is essential to create clear communication channels as you work through the process.
Step 4: Create an App Development Process
The final step in planning your fitness app development is to understand the entire process, which includes creating technical documentation, designing your app, developing content for your app, and conducting quality assurance testing. Make sure you understand each step of the process and which your development team will oversee.
After the development and testing phases are completed, gather user feedback to learn what they like and dislike about the app, what features they find useful, and what areas they believe could be improved. This information will help you in making informed decisions about future app updates and improvements.
There are four main points to keep in mind before developing your fitness app:
– Define your app’s function and target audience before deciding on its features and functionality.
– Consider the unique value your app will offer and how it will stand out in a crowded market.
– Careful planning and attention to detail are required for a fitness app to be successful.
– To ensure the app’s quality, determine the key features, assemble a strong development team, and follow a step-by-step development
At Klik Soft, we can help you with your app development! Give us a call to find out more!