SaaS model, which is a cloud solution provided to users as a service, so they don’t require to take care of the development process, administration, protection, information backup, and further maintenance, remains the most popular service model. According to Gartner report SaaS dominates one of the largest market segments among cloud services, with a projected value of $138.2 billion in 2022. SaaS remains a viable option for enterprises in a vulnerable business environment in terms of functionalities, versatility, and accessibility.
In most businesses, at least one type of SaaS is used. However, over time, SaaS is likely to undergo significant changes that will propel its popularity in the coming years.
Businesses all over the world are looking for modern data processing tools to increase productivity, and given the direction SaaS is heading, it is certain to prosper. The following SaaS trends are most likely to emerge over the course of the upcoming year.
1. AI at the spotlight.
AI is influencing the future of SaaS as it becomes a game changer on the global market. Its market capitalization is expected to reach $733.7 billion by 2027. AI enables automation, elevating business-to-customer communications to new heights. It will ensure personalization by leveraging NLP and improving customization while focusing on client needs.
Artificial intelligence will accelerate the processes of identifying appropriate solutions, increasing responsiveness, and forecasting.
It can eliminate cyber threats by quickly identifying them, alerting on them, and detecting patterns.
Chatbots powered by AI can help to improve customer experiences and provide personalized services. Furthermore, AI technologies are a catalyst for increased productivity and efficiency.
2. Vertical SaaS.
This SaaS trend enables a focus on a specific niche rather than serving broad business functions. It has several advantages, including improved data management and customer intelligence. It allows solutions to be tailored to current market demands and industries, while also considering competitors’ offerings and developing unique products.
3. White-Label SaaS.
This trend entails developing a product that can be used by other people and businesses under their own brands. The white label allows you to test an idea with limited financial and time resources to see how brand recognition or customer loyalty grows. Most businesses use vendors’ services to test demand before launching their products, then transition to their own capabilities and continue to use the white label license.
This trend has an impact on the future of SaaS because it allows businesses to reduce production risks while saving money on rent and hiring specialists. Start-ups can benefit greatly from white labelling because it allows them to focus on marketing, vision, branding, and strategy.
4. Micro SaaS for New Opportunities.
Micro solutions entail the development of additional or complementary tools for larger products. Because there are only a few such tools on the market, the SaaS trend will provide users with customized software solutions at a low cost.
5. Mobile Solutions.
Mobile gadgets dominate modern digital landscape, so the future of SaaS relies heavily on mobile solutions too. Nowadays SaaS solutions are launched alongside mobile apps with the focus on extended features for mobile apps and mobile versions of existing software products.
6. Machine Learning.
The ML-based SaaS models are expected to improve internal collaborations, analyze data and insights more effectively, and train software solutions to learn from interactions in order to achieve higher levels of intelligence and efficiency.
7. Centralized Analytics.
Businesses are looking forward to data streamlining processes in order to delve deeper for customer insights. Data analytics is gradually becoming an
important component in service-based software businesses, and data-driven decisions are becoming a requirement for forward-thinking companies.
Centralized analytics, such as performance dashboards, are likely to uncover hidden insights. The centralized nature of SaaS models allows data access from anywhere in the world, making future business processes more transparent.
8. Low-code Capabilities.
SaaS models have evolved to ‘low code’ structures, allowing startups to bring their SaaS solutions to life with little technical expertise. The low-code structure will not eliminate the need for developers, but it will simplify the integration of aligned technology, allowing technical minds to invest their time in driving innovation.
It is fair to assume that SaaS future is promising and bright. SaaS development can become both an additional tool for communicating with a client and an independent business solution. Cloud computing has made business tools more flexible and accessible, facilitating their work. SaaS providers take upon most of the responsibilities associated with security, performance, and maintenance.