Society is using video streaming platforms more frequently than ever before. There was a 21% increase in global streaming from Q3 2020 to Q3 2021. By 2027 the global streaming market will be valued up to $180 billion.
Why do people choose to switch to paid video streaming platforms?
One of the most compelling reasons to subscribe is gaining access to original content. “Subscribers are happy to pay to watch movies and shows that aren’t accessible anywhere else, say 57% of respondents of the Deloitte Digital Media Trends Study across generations but it is still more essential for millennials who cited it as a key motivating factor by 71 %.
Another key reason motivating users to turn to streaming services is an overwhelming amount of advertisement. Ad-free viewing is cited by 44% of users as a top reason for using paid streaming services. Ads take up 20 minutes of every hour of television. 75 % of viewers believe this is excessive, and 82% are annoyed having to see the same advertising again and again.
Subscriptions to streaming services are an excellent option, and it seems like every major network and media company is creatin its own. Choosing the service that is worth your time and money might be challenging.
We have reviewed the Top 5 video streaming platforms to provide some insight about making the right choice for your own use as well as identifying your target audience preferences.
Best video streaming platforms overall:
Netflix has become synonymous with streaming and with good reason.
From Starting with DVD rentals in 1998, the services has matured into a top-tier streaming provider in 2022. Netflix has more original series, features, documentaries, and specials than any of its competitor as well as a larger selection of network shows. Every week, new episodes and movies are added to Netflix with 70 new original films added to the platform in 2021 alone. The basic subscription, which includes HD and two simultaneous streams, has been raised to $15.50 per month. However, for the diversity (and the lack of advertising), it’s still a top choice.
Amazon Prime Video
There are many ad-free, high-quality original shows and movies on Prime Video as well as an excellent selection of older favourites and the NFL on Thursday nights. The platform lacks catalogues, and some users find its menu confusing due to the mix of paid content alongside free content. However, the Prime Video channel is already provided at no additional cost for millions of Prime subscribers. If you’re interested in its great movie selection, it may even be worth paying the stand-alone $9 a month TV service fee (even if you don’t have Amazon Prime).
HBO Max is a well-designed app with a wide selection of popular TV series and films. It was the only streaming service in 2021 that released movies on the same day as cinemas at no additional cost. That won’t be the case in the future, but it will continue to be the principal home for new Warner Brothers feature pictures. HBO Max also has a strong streaming library for kids, with better ability of parental control than most other services. A drawback may be when compared to competitors, the pricing is high: $15 per month.
Hulu is a great supplement to Netflix for $7 per month (with advertising). Its portfolio includes a growing collection of critically acclaimed original series as well as widely recognized shows from networks such as ABC, Fox, and NBC that are available immediately after they air. You may also upgrade to a plan with no advertisements for $13 per month or add live TV streaming for $70 per month to get a full cable alternative.
Disney Plus is a two-year-old streaming service that has accumulated over 118 million customers. It’s the only service containing the vast majority of Disney and Pixar libraries, as well as Star Wars, Marvel movies, National Geographic content, and much more. Disney Plus is one of the cheapest ad-free streaming TV options and a wonderful value, despite the latest price increase to $8 per month. If you have children, we believe Disney Plus is a must-have.